ATYI Exhibition – Brighton Beach August 2021

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June 12th 2020 

Due to the ongoing Covid-19 situation, the 2020 About The Young Idea Exhibition has been rescheduled to new dates in 2021 from Saturday 31st July through to the Bank Holiday Monday 30th August. 

All tickets purchased for the 2020 event will be valid for the equivalent date and time in 2021 and please contact the ticket agent through whom you purchased your ticket for further information.

“ We are absolutely gutted it will not be able to happen this year, but thrilled that Brighton Council have agreed for us to do it next year …we will make it bigger and better than ever. So many plans have been ruined this year .. Including tours and holidays …and we were waiting to see if things would improve for it to go ahead .but it’s not going to be possibleI hope everyone stays safe during these difficult times and look forward to seeing you all next year!!” Nicky Weller 

“The City of Brighton & Hove is intrinsically linked to the MODS from the 60’s onwards. In the 70’s the Jam continued to carry the torch of the MODS. It is completely apt that the Jam about the Young idea takes place on Brighton Beach. I’m looking forward to seeing it when it comes to the City in August 2021”  

Mayor of Brighton & Hove Alan Robins  

The live events sector, like many, are facing exceptional financial difficulties through the time of the Covid-19 pandemic, with all public events on lockdown and ticket sales understandably at a standstill. Whilst lockdown restrictions are starting to ease and businesses are starting to rebuild, music venues and promoters from all around the world are battling to maintain operations and keep their staff on payroll, with the assumption that live events will not be in operation again until much later this year, potentially with further difficult restrictions and costs. AGMP, like many others, are doing all they can to support their teams of  artists, self-employed/freelance workers, suppliers and their employed staff who were involved in the creation and planning of their live events and festivals and reliant on the income they provide.  If you hold a ticket for one of our postponed shows, or any concert or event rescheduled due to the lockdown and can afford to do so – please consider retaining your ticket and not claiming a refund. This will help venues maintain operations and provide some assistance to those associated with the creation, promotion, production and management of future exhibitions, concerts and tours. However, we also totally understand that many of you have also been financially affected by the Covid 19 Pandemic and for those who are seeking a refund please contact your point of purchase. 

We hope you decide to join us at About The Young Idea on Brighton beach in 2021 and thank everyone for their patience during these very difficult times for all 

Stay safe and well and see you on the beach in 2021! 

The AGMP Team 

A must see exhibition for The Jam fans, music aficionados and lifestyle curious, this huge collection of rare, mainly unseen material and fan memorabilia, will be accompanied by acoustic performances, film screenings and guided talks. In a pop-up location on Brighton beach with a modernist bar and a selection of street and locally sourced food to create a month-long place of homage for The Jam fans and lovers of UK culture alike.

The exhibition takes its title from their debut hit single,‘In The City’ and charts the trio’s journey from Woking to superstardom until their split six years later following 18 consecutive UK top 40 singles and over 14 million global album sales, before passing into the era of The Style Council with an additional room of never-seen before memorabilia.

The personal archives of all three members of the band, Paul Weller, Rick Buckler, Bruce Foxton, the Weller family and music archivist Den Davis – have shared their extensive collections for this show.

Nicky Weller and Den Davis commented, “We want the fans to be involved in this exhibition and to include their memories and special items from The Jam days and will be curating a new area of the exhibition to showcase these. Anyone interested, please do get in touch with pictures of what you would like to include in the exhibition at

Expect to wander through an Underground station to witness the band’s formative years in the ‘Stanley Road room’, including Paul’s own school books and archive family photo’s from the early years. Each room will include iconic items from each year of the band’s career with the ultimate vinyl collections together with a mass of memorabilia and the band’s instruments, including Paul’s iconic Whaaam! guitar and stunning mod-wear flanked by customised Jam scooters.

The exhibition designed in reference to album artworks and featuring original graphics from celebrated artist Anthony Burrill, provided a unique and personal vision into the band’s trailblazing life and the retrospect legacy The Jam left on music, style, politics and culture.

Elements of this exhibition were previously shown on a smaller-scale at Somerset House, London in 2015 and the Cunard Building in Liverpool 2016. Since then, the collection has expanded with generous contributions from fans and collectors around the world.

Nicky Weller comments, “If you’re a Jam fan there’s every single thing you can possibly imagine, if you’re not a fan it’s still interesting as far as social history goes. If you’re just a music fan it’s just a noisy fun exhibition”.

She continues, “ I’m so excited that we will be taking “About The Young Idea” to Brighton this year with the biggest collection of Jam memorabilia on show- just a stones throw from the last ever live gig at the Brighton centre in 1982″.

The most comprehensive exhibition about this extraordinary and influential band – About The Young Idea Exhibition is the ultimate exhibition for The Jam memorabilia – 31st July – 30th August 2021, Brighton Beach, Volks Halfway Station, BN2 1DE.

Produced by AGMP and sponsored by Visit Brighton.

Exhibition open daily from 11-8pm.